Joseph has always been an exceptional entrepreneur. He was formed into business affairs at Morley College and then graduated in the London School of Foreign Trades, the city he still regards as second home. His dynamic personality helped him start his PR network at a very early stage, where his ties with executives in BBC, SKY and iTV started years before his dive into the Media business. After completing his studies, he came back to Beirut bringing with him technologies and ideas to start Screens International as a pioneer in the field. For 25 years, he has been leading his business with an expert perceptiveness, always looking forward at new forthcoming technologies that might open new perspectives. Apart his family, Joseph’s heart is always tied to Nature and Traveling. Even though nobody believes he ever sleeps, he still finds time to organize community projects and be involved in different policy institutes worldwide.