The digital age has opened up many new doors for advertising, with no signs of slowing down. However, it can be very expensive to buy or make a marketing video - mainly due to the fact that it contains human talent. This is where artificial intelligence (AI) may be able to help out! If AI is used to create the audio and then makes a job redundant, are we fine with this? We all know that as soon as AI becomes more efficient at whatever task is performed by humans right now, it will replace them. We are educated and trained to do our jobs - so we deserve them! Could AI slowly be replacing quite a few jobs? As an industry we must come together to ensure that future does not leave workers on streets
Marketing is still about non-AI voice, but for how long?
Marketing is still about non-AI voice, but for how long?
The voice-over industry is a big one. It's not going to be replaced by AI anytime soon. That's why I am so excited about the future of AI and voice over.
Voice over involves many different skills that cannot be replaced by AI any time soon: acting, readability, performance (more on this later), and especially improvisation! Improvisation is key when recording scripts that are constantly changing or when you're working on an animated series where there are no clear guidelines on what should be said next.
The digital age has opened many new doors for advertising, with no signs of slowing down.
The digital age has opened many new doors for advertising, with no signs of slowing down. From online shopping to social media to mobile apps, the way in which we communicate and consume information has changed in radical ways over the last decade or two. As a result, marketers are finding themselves with an abundance of opportunities to reach their target audiences—and they're taking advantage by using various forms of online content.
But as AI technology continues to advance at a rapid pace (with some companies claiming that it will soon surpass human intelligence), how will it affect how we interact with brands? In this article, we'll take a look at how voice-over could evolve into an effective tool for brands looking to increase their visibility on new platforms like Amazon's Alexa and Google Assistant—and what you can do now so you're prepared when those changes happen!
However, it can be very expensive to buy or make a marketing video - mainly due to the fact that it contains human talent.
However, it can be very expensive to buy or make a marketing video - mainly due to the fact that it contains human talent. It's not just the voice-over actors that need to be paid; there are also many other costs associated with creating and distributing a high-quality video.
Here's how much you might spend on your marketing video:
Hiring actors: $100 per hour for each actor involved in shooting and editing
Renting studio space (for one day): $500 to $1000 per day
Buying equipment: $1000-$3000 for camera gear (depending on quality)
Editing: depending on length of film, from $1500-$20,000 per hour of work done by trained editors
AI generated voices
The future of AI voice-over is a complicated topic, but fortunately, it's also one that seems to be working itself out. The most common use for AI generated voices is in video games, where they often play the role of characters or even entire armies. These characters are usually not intended to sound human; rather, their robotic nature adds to the game's sense of realism and helps make it more immersive. It's also important not to forget that these voices are often used in marketing—as we've said before, people tend to react more positively when they hear actual people speak about products rather than machines.
If artificial intelligence (AI) is used to create the audio and then, therefore, makes a job redundant, are we fine with this?
Artificial intelligence (AI) is a good thing. It will make marketing cheaper, more efficient and accessible, creative, effective and personal. But if AI is used to create the audio then that means one or more jobs will be redundant and this needs to be considered when decisions are taken about how we want our brands to sound in future.
The first step is defining what an AI voice-over actually is – it’s not just a speech recognition tool like Siri or Alexa that listens out for keywords. Most of these tools use ‘lexical’ technology which simply means they understand words but don't understand language – they don't know what those words mean or how they fit together as part of a sentence or paragraph.
In contrast, an ‘Intelligent’ system uses natural language processing (NLP) which enables it not only to recognise individual words but also comprehend phrases within sentences – it knows what those words mean because it understands the context in which they appear so can make sense out of them on its own without needing human intervention at any stage during production (this can save you time).
We all know that as soon as AI becomes more efficient at whatever task is performed by humans right now, it will replace them.
We all know that as soon as AI becomes more efficient at whatever task is performed by humans right now, it will replace them. This is happening right now, and will continue to happen in the future.
So what does this mean for voice-over? If you're a voice-over artist reading this article, don't panic! Just like everyone else who will lose their jobs to AI technology in the next decade or so, you'll be able to find new ones eventually—or maybe even take up another profession entirely. There are many different career paths available to people who have a passion for acting and storytelling (which should be everyone). But if you're thinking about getting into voice acting specifically because you think it's safe from automation... well...
We are educated and trained to do our jobs - so we deserve them!
We are educated and trained to do our jobs. We deserve them because of the hard work we put into them over years of training and education.
AI is not trained to do our jobs, so it should not be allowed to replace us!
Could AI slowly be replacing quite a few jobs?
AI is already starting to replace jobs. A lot of people think that AI can't replace humans, but they couldn't be more wrong. It's true that AI can't be creative, empathetic and good listeners, but it certainly can replace us as a storyteller. Imagine if you go to the doctor and they have an AI assistant who tells you everything they need to know about your health issues? The chances are high that this could happen soon in the future since there aren't many obstacles standing in its way anymore.
As an industry we must come together to ensure that the future of marketing doesn't leave workers on the streets.
As an industry, we must come together to ensure that the future of marketing doesn't leave workers on the streets. We need to find new jobs for people who are no longer needed for a specific task, and we need to make sure those jobs pay enough to support our families.
We all have a part in ensuring this happens—you can help by sharing this article with your friends and family.
So imagine a world where everyone was unemployed from a singular task like dubbing.
Imagine a world where everyone was unemployed from a singular task like dubbing.
That’s what we might see if AI voice-over becomes mainstream, but I don’t think it has to be this way. We need to be prepared for this change because no one can stop it from happening. We need to be prepared to retrain and we need people who have been working on their own personal brands so they can create new opportunities for themselves in the future as well as work together with others who have been laid off due to automation or other methods of automation such as 3D printing or machine learning algorithms that replace humans in other industries such as medicine and agriculture (or even journalism).
It is important that we fight for our jobs because without them there won't be any jobs at all!
It's going to happen - and we should be prepared!
The future is here and it’s not going away. We all need to be prepared for the changes that are coming, and some of us will need to learn new skills.
When we think about the future of AI voice-overs, it's important to remember that our industry isn't going anywhere! And while there may be fewer jobs available in five years' time, there will still be plenty of opportunities if you know where to look for them.
What can we expect? Well, let's take a look at how things might work out...
And so as we prepare ourselves for the future, let's not forget that AI will have its own challenges. For example, when it comes to voice-over work, who will be responsible for making sure all of those machines are working correctly? What happens if they break down? Can they be fixed or repaired quickly enough? These questions remain unanswered but they will no doubt arise once we start to rely on this technology more than ever before.